SCIENCE BASED NUTRITION
FOR PERFORMANCE & HEALTH
Personalised Programs to Optimise Strength, Recovery, Body Composition & Long Term Health
BUILD MUSCLE
OPTIMISE HORMONES
PROTECT HEALTH
BURN BODY FAT
Personalised Nutrition & Performance Programmes
At Prime Nutrition & Strength, every program is built around one principle: your body is not generic, so your nutrition and performance plan should not be either. Whether your goal is sustainable fat loss, improved energy, increased strength, or rebuilding your physique after 40, these evidence-based programs are designed to provide a clear structure, personalised guidance, and real-world strategies that deliver lasting results. Created by Michael Watson, MSc Sport & Exercise Nutrition and SENr Registered Nutritionist, each program combines science-backed nutrition with practical implementation tailored to your lifestyle, training demands, and personal goals. No fad diets. No guesswork. No one-size-fits-all meal plans. Just intelligent nutrition strategies designed to help you perform better, feel stronger, and build long-term confidence in your health and physique.
Explore the programs below to find the approach that best fits your goals.
The 30-Day Midlife Strength Method
Reclaim your edge. Rebuild your physique.
A science-backed nutrition and performance system designed specifically for men 40+ who want to build muscle, reduce body fat, improve energy, and feel strong again without extreme dieting or guesswork.
The 30-Day Midlife Strength Method combines evidence-based nutrition, strategic meal structure, and performance-focused guidance to help combat age-related muscle loss, improve recovery, and optimise body composition in a sustainable way.
Created by Michael Watson, MSc Sport & Exercise Nutrition and SENr Registered Nutritionist, this personalised programme is built around real-world lifestyles, not restrictive fitness fads.
What’s Included
✔ Personalised Nutrition Strategy
A structured nutrition approach tailored to your body, lifestyle, training demands, and goals.
✔ Muscle Retention & Strength Support
Protocols designed to help preserve lean muscle mass and support healthy ageing.
✔ Hormonal & Recovery Optimisation
Nutritional frameworks to support energy, recovery, performance, and daily vitality.
✔ Targeted Fat Loss Approach
Precision nutrition strategies aimed at reducing stubborn midsection body fat while fuelling training and recovery.
✔ Science-Backed Guidance
Evidence-based recommendations grounded in sports and exercise nutrition — no gimmicks, detoxes, or crash diets.
Who This Is For
The 30-Day Midlife Strength Method is ideal for men who:
Feel like their physique and energy have declined with age
Struggle to maintain muscle mass or control body fat
Want a sustainable, structured approach to nutrition
Are tired of generic meal plans and conflicting advice
Want expert guidance tailored to men over 40
Your Goal Isn’t Just Weight Loss
This is about:
Building strength
Improving confidence
Supporting long-term health
Feeling capable and energised again
Created By Michael Watson
MSc Sport & Exercise Nutrition
SENr Registered Nutritionist
Science-Backed | Evidence-Based | Client Focused
Start your 30-day reset today and take the first step toward rebuilding strength, performance, and confidence.
The 7-Day Personalised Nutrition Plan
Stop guessing. Start knowing.
A personalised, science-backed nutrition plan designed to help you lose body fat, build lean muscle, improve energy, and take control of your nutrition with confidence.
Unlike generic meal plans or restrictive diets, this programme is built entirely around your body, lifestyle, food preferences, training demands, and personal goals.
Using a detailed 3-day nutritional analysis, The 7-Day Personalised Nutrition Plan identifies what’s holding you back and provides a clear, structured roadmap designed specifically for you.
Created by Michael Watson, MSc Sport & Exercise Nutrition and SENr Registered Nutritionist, this plan combines evidence-based nutrition with practical real-world strategies that fit around busy lives.
What’s Included
✔ Comprehensive 3-Day Diet Analysis
A detailed review of your current eating habits, nutritional intake, meal timing, and lifestyle factors to identify key areas for improvement.
✔ Fully Personalised 7-Day Nutrition Plan
A bespoke nutrition plan tailored to your goals, schedule, food preferences, and training requirements.
✔ Whole-Food Nutrition Strategy
Built around balanced, nutrient-dense meals that support sustainable fat loss, muscle growth, recovery, and long-term health.
✔ Goal-Focused Nutrition Guidance
Whether your goal is fat loss, muscle gain, improved performance, or better energy levels, your plan is designed specifically to support your outcome.
✔ Sustainable, Real-World Approach
No crash diets, detoxes, or unrealistic restrictions just practical nutrition strategies you can maintain long term.
Who This Is For
The 7-Day Personalised Nutrition Plan is ideal for people who:
Feel overwhelmed by conflicting nutrition advice
Want a clear, structured plan tailored to them
Are struggling with fat loss or energy levels
Want to improve body composition and performance
Need expert guidance without restrictive dieting
Want a realistic plan that fits around work, family, and training
Why Personalisation Matters
Your body, lifestyle, metabolism, and goals are unique.
That means your nutrition should be too.
This programme removes the guesswork and gives you a clear, evidence-based plan built specifically for you — helping you make progress with confidence.
Created By Michael Watson
MSc Sport & Exercise Nutrition
SENr Registered Nutritionist
Evidence-Based | Science-Backed | Client Focused
Start your personalised nutrition journey today and build a plan that works for your body, your lifestyle, and your goals.
ABOUT MICHAEL
Michael Watson | MSc, BSc Hons, SENr
Results Over Rhetoric
With a Master of Science (MSc) in Sport and Exercise Nutrition and over a decade of experience as a qualified fitness coach, I bridge the gap between academic research and real-world results. As a published author and specialist in Sarcopenia (age-related muscle loss), I focus exclusively on the nutritional and physiological needs of men aged 40 plus.
My Specialisms:
Reversing Muscle Loss: Evidence-based protocols to combat Sarcopenia and maintain strength.
40 Plus Hormonal Health: Strategic nutrition to optimise energy, recovery, and metabolic function.
Academic Rigour: Applying Master’s level science to create high-performance, sustainable lifestyles.
I don't follow fitness trends; I follow the data. Whether you are looking to regain vitality or build a resilient physique for the decades ahead, I provide the scientific roadmap to get you there.
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