STOP LOSING GROUND RECLAIM YOUR PHYSIQUE
Unlock the power of nutrition and strength training meticulously crafted for men over 40 years, grounded in robust scientific research. Say goodbye to guesswork and fad diets. Embrace a proven path to effective and transformative results.
MSc
Sport & Exercise Nurtrition
SENr
Registered
10+
Years Coaching
Published
Author
MSc Sport & Exercise Nutrition
Master's-level understanding of how nutrition affects performance, body composition, and ageing.
Published Author
Specialist in sarcopenia age-related muscle loss the silent condition affecting men after 40.
SENr Registered
Registered with the Sport and Exercise Nutrition Register the UK's gold standard for nutrition professionals.
10+ years coaching
A decade of real-world client results not just academic theory, but strategies that actually work.
THE PRIME PROTOCOL
THE-WEEK TRANSFORMATION PROGRAM FOR MEN 40+
PILLAR ONE
Muscle Building
Build & Retain
PILLAR TWO
Metabolic Reset
Hormones, Energy and Fat Loss
PILLAR THREE
Mastery & Sustainability
Habits. Lifestyle. For life
Week 1-3
Foundation
Audit & Baseline
Week 4-6
Build
Muscle & Momentum
Week 7-9
Optimise
Push The Results
Week 10-12
Master
Own It
The 12-Week Journey
Unlock your potential with our transformative 12-week program, meticulously crafted for men aged over 40. This program is not just about fitness; it is a comprehensive journey focusing on muscle enhancement, metabolic rejuvenation, and personal mastery. With a personalised and evidence-based approach, this life-changing experience is your gateway to a stronger, healthier, and more empowered self. Do not settle for the ordinary; embrace the extraordinary and redefine your future today.
Personalised 12-week nutrition strategy
Weekly check-ins with Michael
Muscle retention & hormonal optimisation
Supplement framework for men 40+
Flexible meal structure — no rigid dieting
ABOUT MICHAEL
Michael Watson | MSc, BSc Hons, SENr
Results Over Rhetoric
With a Master of Science (MSc) in Sport and Exercise Nutrition and over a decade of experience as a qualified fitness coach, I bridge the gap between academic research and real-world results. As a published author and specialist in Sarcopenia (age-related muscle loss), I focus exclusively on the nutritional and physiological needs of men aged 40 plus.
My Specialisms:
Reversing Muscle Loss: Evidence-based protocols to combat Sarcopenia and maintain strength.
40 Plus Hormonal Health: Strategic nutrition to optimise energy, recovery, and metabolic function.
Academic Rigour: Applying Master’s level science to create high-performance, sustainable lifestyles.
I don't follow fitness trends; I follow the data. Whether you are looking to regain vitality or build a resilient physique for the decades ahead, I provide the scientific roadmap to get you there.
FREE CONTENT
Why men over 40 lose muscle even when eating enough protein
The science of sarcopenia explained in plain English and what you can do about it.
The 3 blood markers every man over 40 should know
What to ask your GP for and what the numbers actually mean for your body composition.
Why calorie cutting makes body composition worse after 40
The counterintuitive truth about fat loss in midlife backed by research.
CONTACT US
